Digital Marketing Strategist

8 hours ago


Karachi, Sindh, Pakistan beBee Careers Full time

**Job Title:** Digital Marketing Manager

The Digital Marketing Manager is responsible for overseeing the digital marketing strategy of a company. This includes devising strategies to drive online traffic to the website, tracking conversion rates and making improvements to the website, developing and managing digital marketing campaigns, utilising various techniques such as paid search, SEO, and PPC, and overseeing the social media strategy.

Duties of the Digital Marketing Manager include:

  1. Devising and implementing digital marketing strategies to increase online presence and drive sales.
  2. Tracking and analysing website metrics to identify areas for improvement.
  3. Developing and executing digital marketing campaigns across various channels.
  4. Utilising various digital marketing techniques including paid search, SEO, and PPC to achieve marketing goals.
  5. Overseeing the development and implementation of the social media strategy.
  6. Managing online brand and product campaigns to raise awareness and drive sales.
  7. Coordinating the redesign of the company website to improve usability, design, content, and conversion.
  8. Ensuring effective planning and budgetary control of all digital marketing activities.
  9. Evaluating customer research, market conditions, and competitor data to inform marketing decisions.
  10. Staying up-to-date with new technologies and developments in digital marketing.


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