
Digital Marketing Strategist
5 days ago
We are a forward-thinking organization dedicated to excelling in the realm of digital marketing. Our team is comprised of innovative professionals who continuously strive for excellence.
Job Description:
We seek an accomplished SEO Specialist to join our on-site team in Lahore (DHA Phase 6). As a key member, you will be responsible for enhancing our website's search visibility and driving consistent organic traffic growth.
Your primary objective will be to develop and execute comprehensive off-page SEO strategies focused on acquiring high-authority backlinks. You will identify, outreach, and negotiate backlink placements with webmasters, bloggers, and niche communities.
You will manage guest posting campaigns and seek new content placement opportunities. Additionally, you will conduct competitor backlink analysis using tools such as Ahrefs, Moz, SEMrush, and leverage findings for new link-building tactics.
Key Responsibilities:
- Develop and execute comprehensive off-page SEO strategies focused on acquiring high-authority backlinks.
- Identify, outreach, and negotiate backlink placements with webmasters, bloggers, and niche communities.
- Manage guest posting campaigns and seek new content placement opportunities.
- Conduct competitor backlink analysis using tools such as Ahrefs, Moz, SEMrush, and leverage findings for new link-building tactics.
- Regularly monitor and maintain the backlink profile, identifying and disavowing toxic or low-quality links.
- Make strategic recommendations regarding website content, architecture, and linking structures to support SEO objectives.
- Stay informed of evolving SEO best practices, Google algorithm updates, and industry trends to continuously refine strategies.
- Track KPIs related to domain authority, referral traffic, and keyword ranking improvements.
Requirements:
- Proven experience in SEO and link-building, preferably in a similar role.
- Strong understanding of off-page SEO tactics, backlink outreach, and domain authority metrics.
- Proficiency in SEO tools like Ahrefs, SEMrush, and Moz.
- Strong communication, outreach, and negotiation skills.
- Analytical mindset with the ability to assess competitors and extract actionable insights.
Location: Lahore, Pakistan. On-site work in DHA Phase 6 required.
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