Senior On-Page SEO Consultant

2 days ago

Lahore, Punjab, Pakistan beBee Careers Full time

We are seeking a seasoned On-Page SEO Specialist with expertise in optimizing website elements to enhance search engine rankings, drive organic traffic, and improve user experience.

About the Role:
  • Key Responsibilities:
  1. On-Page SEO Optimization:
    1. Conduct thorough audits of website pages to identify areas for improvement.
    2. Optimize meta titles, descriptions, headers, images, and other key elements for SEO performance.
    3. Ensure proper keyword placement, content formatting, and internal linking strategies.
    4. Improve website speed, structure, and mobile-friendliness to meet Google's Core Web Vitals.
  2. Google Algorithm Expertise:
    1. Stay updated with the latest Google algorithm changes (e.g., Google Helpful Content Update, Core Updates).
    2. Implement strategies that comply with current and emerging Google algorithm requirements.
    3. Analyze and adapt SEO strategies to align with Google's NLP capabilities and RankBrain signals.
  3. Content Optimization:
    1. Collaborate closely with content creators to guide SEO-friendly content development.
    2. Optimize content to be helpful, informative, and in compliance with Google's focus on high-quality, user-centric content.
    3. Use schema markup to enhance the visibility and relevance of content in search engines.
  4. Technical SEO Support:
    1. Work collaboratively with web developers to address technical SEO issues (e.g., crawling, indexing, canonical tags).
    2. Ensure the site architecture supports optimal search engine rankings and user experience.
    3. Regularly check for broken links, redirects, and website errors.
  5. Analytics & Reporting:
    1. Monitor website performance using SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and other relevant tools.
    2. Prepare detailed SEO performance reports, analyzing organic traffic trends, rankings, and overall website health.
    3. Identify opportunities for improvement based on data insights.
Requirements:
  • Essential Qualifications:
  1. Proven experience in on-page SEO with a strong portfolio showcasing successful SEO projects.
  2. Up-to-date knowledge of Google's algorithm updates and SEO best practices.
  3. Strong understanding of Google Search Console, Google Analytics, SEMrush, Ahrefs, and other SEO tools.
  4. Experience with schema markup, HTML, and technical SEO elements.
  5. Excellent attention to detail, with the ability to conduct thorough audits and provide actionable recommendations.
  6. Familiarity with Google's Core Web Vitals and experience optimizing for site speed, mobile responsiveness, and UX.
  7. Strong analytical skills with a data-driven approach to decision-making.
Preferred Qualifications:
  • Nice to Have:
  1. Experience in content strategy or collaborating closely with content teams.
  2. Understanding of local SEO strategies and practices.
  3. Knowledge of additional algorithmic updates and search engine advancements.

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