Digital Marketing Manager

1 day ago

Karachi, Sindh, Pakistan beBee Careers Full time

Job Title: Digital Marketing Manager

Job Summary:

We are seeking a highly skilled Digital Marketing Manager to lead our digital marketing efforts. In this role, you will be responsible for developing and implementing comprehensive digital marketing strategies that drive business growth and customer engagement.

About the Role:

This is an exciting opportunity to work with a talented team of professionals who share your passion for digital marketing. You will have the chance to develop and execute innovative digital marketing plans that align with our business objectives and drive customer acquisition.

Key Responsibilities:

  • Strategy Development: Collaborate with clients and internal teams to develop and implement digital marketing strategies aligned with brand goals and target audience preferences.
  • Campaign Execution: Execute and manage digital marketing campaigns across various channels, including search engines, social media platforms, email marketing, and content distribution platforms.
  • Content Creation: Develop engaging and compelling content for digital channels, including website copy, blog posts, social media posts, and email newsletters.
  • Analytics and Reporting: Monitor and analyze digital campaign performance, utilizing analytics tools and providing regular reports to clients and internal stakeholders.

Requirements:

  • Bachelor's degree in marketing, communications, or a related field.
  • Proven experience in digital marketing, preferably in an agency or consultancy setting.
  • Solid understanding of digital marketing channels, including search engines, social media platforms, email marketing, and content marketing.
  • Knowledge of search engine optimization (SEO) principles and experience with SEO tools and techniques.
  • Proficiency in managing and optimizing paid advertising campaigns (SEM) on platforms such as Google Ads and social media advertising platforms.
  • Familiarity with web analytics tools (e.g., Google Analytics) and ability to analyze campaign performance metrics.
  • Strong copywriting skills and ability to create engaging and persuasive content for digital channels.
  • Creative mindset with an eye for design and ability to collaborate effectively with designers and content creators.
  • Strong project management skills with the ability to multitask, prioritize, and meet deadlines.
  • Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
  • Strong communication and presentation skills, with the ability to convey complex ideas to clients and internal stakeholders.
  • Knowledge of HTML, CSS, and content management systems (CMS) is a plus.
  • Certifications in digital marketing platforms (e.g., Google Ads, Google Analytics, Facebook Blueprint) are preferred but not required.

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