Mobile App Growth Specialist

9 hours ago

Lahore, Punjab, Pakistan beBee Careers Full time

Job Description:

  • The User Acquisition Manager plays a crucial role in driving growth across all apps by developing and executing comprehensive user acquisition strategies.
  • This role demands strategic thinking, digital marketing expertise, and strong analytical skills to manage user acquisition campaigns, analyze performance data, and collaborate with various teams.

Responsibilities:

Key Responsibilities
  • Strategy Development: Design and execute user acquisition strategies to drive app installs and engagement.
  • Campaign Management: Plan, launch, and optimize multi-channel acquisition campaigns across social media, search engines, display networks, and mobile advertising platforms.
  • Performance Analysis: Monitor and analyze campaign performance using key metrics (CPI, CPA, LTV, ROAS) to ensure efficiency and effectiveness.
  • Budget Management: Allocate and manage acquisition budgets to maximize return on investment.
  • Market Research: Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
  • Collaboration: Work closely with the marketing, product, and analytics teams to align acquisition efforts with broader company goals.
  • Reporting: Prepare detailed reports on user acquisition performance, providing insights and recommendations for continuous improvement.
  • Innovation: Explore and test new acquisition channels, tactics, and technologies to drive growth and engagement.
Requirements
  • Proven experience in user acquisition for mobile apps with a strong portfolio of successful campaigns.
  • Expertise in digital marketing channels, including Google Ads and Facebook.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Proficiency with marketing tools and platforms such as Google Analytics and Facebook Ads Manager.
  • Knowledge of app analytics and tracking tools is a plus.

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