ASO Specialist

21 hours ago

Lahore, Punjab, Pakistan Digital Daddy Full time
About the Job

We're looking for an experienced and results-driven professional to join our team as an ASO Specialist. This is a great opportunity to work on enhancing the visibility and discoverability of our mobile apps across major app stores.

The successful candidate will possess a solid understanding of mobile marketing strategies, keyword optimization, and creative asset management. They will also be proficient in conducting A/B testing and analyzing app performance metrics to inform data-driven decisions.

Key Responsibilities:

  • Developing ASO Strategies: Create and implement comprehensive ASO strategies to improve app rankings, downloads, and user engagement across app stores.
  • Keyword Research: Conduct thorough keyword research to identify relevant and high-performing keywords for app titles, descriptions, and tags.
  • App Metadata Optimization: Optimize app store metadata, including app titles, descriptions, and subtitles, following best practices and guidelines for each platform.
  • Creative Asset Creation: Collaborate with design teams to create and test compelling app icons, screenshots, and preview videos to improve click-through rates (CTR).
  • A/B Testing: Plan and execute A/B tests on app store assets (titles, screenshots, icons, etc.) to identify what drives the highest conversion rates.
  • Competitor Analysis: Analyze competitor app store strategies and performance to identify opportunities and benchmark best practices.
  • Performance Monitoring: Track and analyze app performance metrics (impressions, downloads, conversions, etc.) to measure the success of ASO efforts and make data-driven decisions.
  • Collaboration: Work closely with product, marketing, and development teams to align ASO strategies with broader business goals.
  • Staying Up-to-Date: Stay updated on the latest ASO tools, techniques, and app store algorithm changes.

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