Digital Marketing Strategist for Telecom Services

7 days ago


Lahore, Punjab, Pakistan Byte Busters Full time

Bytebusters is a dynamic company committed to driving impactful campaigns that deliver results. With a mission to help businesses connect with customers through innovative advertising strategies, we pride ourselves on fostering creativity, collaboration, and growth.

Job Description

We are seeking a talented Digital Marketing Strategist to lead and optimize our digital marketing campaigns for promoting Triple Play services (Internet, TV, and Phone bundles) in the USA market. The ideal candidate will have extensive experience managing large-scale AdWords campaigns, a strong understanding of the telecommunications industry, and expertise in targeting specific geographic markets.

Key Responsibilities:
  1. Campaign Strategy and Execution:
    • Develop and implement high-performing AdWords campaigns tailored for Triple Play sales, focusing on lead generation and conversion.
    • Conduct keyword research, audience segmentation, and competitor analysis to create compelling ad copies and strategies.
  2. Performance Optimization:
    • Continuously monitor campaign performance metrics (CTR, CPC, CPA, Quality Score).
    • Optimize campaigns to maximize ROI and ensure budget efficiency.
  3. Geo-Targeting Expertise:
    • Leverage geo-targeting techniques to focus campaigns on specific U.S. states, cities, or ZIP codes with high sales potential.
    • Adapt messaging and offers based on regional market insights.
  4. A/B Testing and Reporting:
    • Conduct A/B testing on ad creatives, landing pages, and audience targeting to improve performance.
    • Prepare detailed reports on campaign performance and provide actionable insights for improvement.
  5. Collaboration and Coordination:
    • Work closely with the sales, product, and design teams to align marketing efforts with Triple Play sales goals.
    • Ensure landing pages and call-to-action elements align with ad messaging and campaign goals.
  6. Compliance and Industry Trends:
    • Ensure compliance with Google's advertising policies and industry standards.
    • Stay updated with the latest AdWords features, tools, and best practices.


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