Senior Digital Marketing Manager

1 day ago


Multan, Punjab, Pakistan beBeeMarketer Full time $100,000 - $150,000
Job Overview

Digital Marketing Professional required to drive our Pay-Per-Click advertising strategy across various platforms.

Key Responsibilities
  • Develop and implement PPC campaigns on Google Ads, Bing Ads, and other relevant platforms to maximize ROI.
  • Conduct in-depth keyword research to identify relevant search terms for our services.
  • Create and manage ad copy, landing pages, and campaign structure to drive lead generation.
  • Monitor and analyze campaign performance, making real-time adjustments to improve ROI.
  • Optimize conversion rates and reduce cost-per-click (CPC) using A/B testing, heatmaps, and analytics.
  • Manage bid strategies and budgets to ensure campaigns meet target KPIs.
  • Stay up-to-date with the latest trends and algorithm changes in PPC and SEM.
  • Collaborate with cross-functional teams to align ad strategies with business goals.
  • Provide insights and recommendations on new platforms or strategies to expand reach.
Requirements
  • 8+ years of hands-on experience in PPC / SEM campaign management, with a focus on B2B services.
  • Prior experience in marketing Accounting or Bookkeeping services to the US market is a plus.
  • Proficiency in Google Ads, Bing Ads, Google Analytics, SEMrush, Ahrefs, and other relevant PPC tools.
  • Strong analytical skills to interpret campaign data and make strategic decisions based on performance metrics.
  • Excellent communication skills to collaborate with internal teams and report to senior management.


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