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SEO Marketing Executive
5 days ago
We are a premier online resource and software consultancy dedicated to helping businesses find the right software for their needs. Our goal is to empower users to make informed decisions about software selection.
As a Link Building Professional, you will play a crucial role in enhancing our website's search engine optimization (SEO) performance by acquiring high-quality backlinks. Your responsibilities will include collaborating with the SEO team, creating engaging content ideas, developing outreach materials, and fostering relationships with relevant bloggers, influencers, and webmasters.
Key Responsibilities:
- Align outreach efforts with overall SEO objectives and keyword targets.
- Create compelling outreach materials, including email pitches, guest post proposals, and social media messages.
- Foster relationships with relevant bloggers, influencers, and webmasters to secure backlinks.
- Conduct personalized outreach via email, social media, and other channels to promote content and request link placements.
- Track outreach activities and maintain a database of contacts, communications, and outcomes.
- Acquire high-quality backlinks through guest posting, resource link building, broken link building, and other white-hat SEO techniques.
- Nurture and maintain relationships with industry partners, bloggers, and website owners to facilitate ongoing collaboration opportunities.
- Monitor backlink profiles and analyze the impact of acquired links on search engine rankings and organic traffic.
Requirements:
- Proven experience in outreach and link building, preferably in an SEO or digital marketing role.
- In-depth knowledge of SEO best practices, including link acquisition strategies, anchor text optimization, and Google algorithm updates.
- Strong communication and interpersonal skills, with the ability to craft persuasive outreach messages and build rapport with influencers and webmasters.
- Familiarity with SEO tools such as Ahrefs, Moz, SEMrush, and Google Analytics for backlink analysis and performance tracking.
- Creative thinking and problem-solving abilities to adapt outreach strategies based on evolving SEO trends and algorithm changes.
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