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Marketing Operations Lead
8 hours ago
Job Title: Marketing Operations Lead
About the Role:
We are seeking an experienced Marketing Operations Lead to oversee the development, coordination and deployment of marketing initiatives according to the Marketing Calendar. The successful candidate will work closely with Brand Managers to develop and execute marketing strategies that drive business growth.
Key Responsibilities:
- Marketing Strategy and Execution: Develop and implement marketing plans aligned with the company's overall strategy.
- Advertising & Promotions: Oversee the development of work by local advertising agencies and adapt global campaigns for regional execution.
- Best Practices Evaluation: Evaluate recommendations from DRs (Direct Reports) for marketing best practices from global initiatives.
- Market Research: Collaborate with DRs to evaluate market research recommendations.
- Trade and Channel Development: Work with Sales organization to co-develop Trade Promotional programs and P-O-S support.
- Innovation: Lead strategic discussions and project management around product innovation, collaborating with R&D, Finance and Operations teams.
- Talent Development: Coach and train DRs to enhance their capabilities.
Requirements:
- 5 years of experience in Advertising, Media and Research.
- 5 years of experience in understanding consumer and trade insights.
- 2 years of experience in People Management and Development.
- 2 years of knowledge in operations within an organizational setup.
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