Digital Media Marketing Specialist
24 hours ago
Dawood Ashraf is a rapidly growing E-commerce company based in Lahore. We are committed to innovation and customer satisfaction, striving to become the leader in our industry. Our team is energetic and talented, with a passion for digital marketing.
Job Description
As a Digital Media Marketing Specialist, you will be responsible for developing strategies to increase revenue and drive conversions. You will implement, optimize, and report on pre-shared strategies shared by our experts for our clients.
- Developing the overall funnel strategy for clients on social mediums to ensure both the ad account and website are optimized for the highest conversion rate possible.
Key responsibilities include:
- Installing and managing Facebook pixels.
- Delivering targeted ads on social media platforms.
- Creating custom audiences and lookalike audiences with organic and paid campaigns.
- Building out campaign frameworks within ad accounts.
- Writing ad copy that drives conversions.
- Scaling and optimizing campaigns.
- Increased brand awareness.
- Handling multiple media buying tasks and several ad accounts on an ongoing basis.
- Driving more traffic to the business's website or online store.
- Encouraging conversions like newsletter sign-ups, ticket sales, or purchases.
- Teamwork ability but can work alone when needed.
- Providing reports to Project Managers, which includes ad spend, CPA, and ROAS data as well as creative direction for clients and e-commerce stores.
- Working with the design team to coordinate graphic design projects.
- Working with the writing team to generate catchy content for optimization and conversion.
- Communicating with Project Manager to ensure deadlines are met.
- Working with the web development team to produce Conversion Rate Optimization audits of websites.
- Working with the team to improve internal processes.
Requirements
- Self-starter, motivated, and able to take initiative and work independently.
- Strong verbal and written communication skills.
- Ability to prioritize multiple projects, work under pressure, and meet multiple deadlines.
- Ad Account Experience (Facebook, Pinterest, Reddit, LinkedIn).
- E-commerce experience.
- Analytical mindset.
- Pure implementation strategy.
- Experience in basic design platforms (i.e., Canva).
- Experience in the subscription box industry is a plus.
- Potential to follow instructions and lead at the same time.
- Experience with WordPress, Squarespace, ClickFunnels, Webflow, and other web building platforms is a plus.
- Bachelors/Masters Degree in Marketing, Communications, or other relevant fields.
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