Digital Media Marketing Specialist

24 hours ago


Lahore, Punjab, Pakistan Dawood Ashraf Full time
Company Overview

Dawood Ashraf is a rapidly growing E-commerce company based in Lahore. We are committed to innovation and customer satisfaction, striving to become the leader in our industry. Our team is energetic and talented, with a passion for digital marketing.

Job Description

As a Digital Media Marketing Specialist, you will be responsible for developing strategies to increase revenue and drive conversions. You will implement, optimize, and report on pre-shared strategies shared by our experts for our clients.

  • Developing the overall funnel strategy for clients on social mediums to ensure both the ad account and website are optimized for the highest conversion rate possible.

Key responsibilities include:

  • Installing and managing Facebook pixels.
  • Delivering targeted ads on social media platforms.
  • Creating custom audiences and lookalike audiences with organic and paid campaigns.
  • Building out campaign frameworks within ad accounts.
  • Writing ad copy that drives conversions.
  • Scaling and optimizing campaigns.
  • Increased brand awareness.
  • Handling multiple media buying tasks and several ad accounts on an ongoing basis.
  • Driving more traffic to the business's website or online store.
  • Encouraging conversions like newsletter sign-ups, ticket sales, or purchases.
  • Teamwork ability but can work alone when needed.
  • Providing reports to Project Managers, which includes ad spend, CPA, and ROAS data as well as creative direction for clients and e-commerce stores.
  • Working with the design team to coordinate graphic design projects.
  • Working with the writing team to generate catchy content for optimization and conversion.
  • Communicating with Project Manager to ensure deadlines are met.
  • Working with the web development team to produce Conversion Rate Optimization audits of websites.
  • Working with the team to improve internal processes.

Requirements

  • Self-starter, motivated, and able to take initiative and work independently.
  • Strong verbal and written communication skills.
  • Ability to prioritize multiple projects, work under pressure, and meet multiple deadlines.
  • Ad Account Experience (Facebook, Pinterest, Reddit, LinkedIn).
  • E-commerce experience.
  • Analytical mindset.
  • Pure implementation strategy.
  • Experience in basic design platforms (i.e., Canva).
  • Experience in the subscription box industry is a plus.
  • Potential to follow instructions and lead at the same time.
  • Experience with WordPress, Squarespace, ClickFunnels, Webflow, and other web building platforms is a plus.
  • Bachelors/Masters Degree in Marketing, Communications, or other relevant fields.


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