Digital Marketing Strategist
2 weeks ago
About the Role:
We are seeking a highly skilled Digital Marketing Specialist to take on a challenging role in developing and implementing strategies to drive online traffic to our website.
This key member of our marketing team will be responsible for overseeing digital marketing campaigns across various channels, leveraging expertise in paid search, SEO, PPC, social media, email marketing, and ecommerce to effectively promote our brand and products.
Key responsibilities include:
- Developing and implementing strategies to drive online traffic to our website
- Tracking conversion rates and making improvements to the website
- Managing digital marketing campaigns across various channels
- Utilizing techniques including paid search, SEO, PPC, social media, email marketing, and ecommerce
- Overseeing online brand and product campaigns to raise awareness and drive sales
- Improving the usability, design, content, and conversion of our company website
- Planning and budgetary control of all digital marketing efforts
- Evaluating customer research, market conditions, and competitor data
Requirements:
- Certification from the Chartered Institute of Marketing (CIM) or equivalent
- Experience managing PPC, SEO, Affiliate programmes, and ecommerce platforms
- A strong understanding of current online marketing concepts, strategy, and best practice
- Previous experience in a similar digital marketing role
About the Position:
The ideal candidate will possess excellent analytical and problem-solving skills, as well as the ability to work independently and collaboratively with cross-functional teams.
Benefits:
The successful candidate will have opportunities for professional growth and development, as well as a competitive salary and benefits package.
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