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Executive Brand Officer
7 hours ago
We are seeking an accomplished Brand Executive Director to lead our brand efforts in Pakistan.
About the RoleIn this pivotal position, you will drive brand growth and success in Pakistan, collaborating closely with the HQ office and Pakistan CEO.
Key Responsibilities- Evolve and implement brand strategies tailored to the Pakistani market, building on HQ's global brand vision.
- Select and partner with leading media outlets, influencers, and co-branding partners to amplify brand impact.
- Closely collaborate with the department manager to develop and refine departmental processes and structures.
- Nurture and maintain robust relationships with stakeholders, including media, business partners, and internal teams.
- Effectively oversee and manage the execution of all brand activities, ensuring seamless integration with company objectives.
- Provide expert localization services for visual and PR materials, offering strategic guidance and recommendations.
- Empower and guide a high-performing team to achieve remarkable results.
The ideal candidate should possess:
- A Bachelor's degree or higher in a relevant field; international education is highly valued.
- Proficiency in Mandarin or English; native speaker preferred.
- At least 7 years of experience in marketing/branding, preferably with an MNC background.
- Superior leadership, communication, and problem-solving skills.
- A deep understanding of local media, creativity, and brand activation principles.
This role demands adaptability to work in various locations, including Karachi or Lahore, and a willingness to travel internationally for business purposes.
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