
Digital Marketing Specialist
3 days ago
Role Overview:
We are seeking a skilled PPC Consultant to manage and optimize Google Ads, Meta Ads, and Bing Ads for the UK and DE markets. The ideal candidate will be responsible for driving high-converting traffic, reducing acquisition costs, and increasing ROI through strategic paid advertising campaigns.
Key Responsibilities:
- Develop and execute effective PPC strategies for the UK and DE markets.
- Manage Google Ads, Meta Ads, and Bing Ads, including keyword research, ad copy, bid management, and landing page optimization.
- Conduct A/B testing and optimize Google Shopping & Performance Max campaigns.
- Analyze data, identify trends, and make data-driven decisions to improve performance.
- Work with the SEO team to ensure synergy between paid and organic strategies.
- Monitor CPC, conversion rates, and KPIs to maximize ROI.
- Ensure compliance with advertising regulations in the UK and Germany.
- Provide monthly performance reports with insights and recommendations.
Qualifications:
- A minimum of 3+ years of experience in e-commerce PPC advertising.
- Expertise in Google Ads, Meta Ads, Bing Ads, and Google Shopping.
- Strong understanding of UK and DE consumer behavior (German fluency is a plus).
- Proven track record in scaling campaigns profitably and optimizing ROAS.
- Experience with Google Analytics, Tag Manager, and conversion tracking.
- Knowledge of CRO strategies, retargeting, and landing page optimization.
- Analytical mindset with strong problem-solving skills.
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