Content Marketing Specialist

3 days ago


Karachi, Sindh, Pakistan The White Hat Company Full time
Job Description:

We are seeking an accomplished Content Marketing Specialist to join our team at The White Hat Company. As a key member of our team, you will be responsible for developing and implementing content marketing strategies that drive business growth and success.

  • Develop and implement comprehensive content marketing plans to engage audiences and drive conversions.
  • Collaborate with cross-functional teams to integrate SEO principles into content creation and programming.
  • Design and implement email campaigns to nurture leads and drive sales.
  • Measure and analyze the effectiveness of content marketing strategies.
Key Responsibilities:
  • Optimize copy and landing pages for search engine optimization.
  • Perform ongoing keyword discovery, expansion, and optimization.
  • Research and analyze competitor links.
  • Develop and implement a link building strategy.
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
  • Execute tests, collect and analyze data, and identify trends and insights to achieve maximum ROI.
Requirements:
  • Strong understanding of performance marketing, conversion, and online customer acquisition.
  • Expertise with website analytics tools (e.g., Google Analytics, Google Tag Manager, Google Search Console, Ahrefs, Cognitive SEO, Semrush, StatCounter).
  • Experience with A/B and multivariate experiments.
  • Thorough knowledge of ranking factors and search engine algorithms.
  • Ability to stay up-to-date with the latest trends and best practices in SEO and SEM.


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