
Digital Marketing Leader
2 days ago
Cynosure Designs Ltd is a forward-thinking organization dedicated to fostering growth through innovative marketing strategies.
We are seeking an experienced and results-driven Digital Marketing Manager to lead our online presence. The ideal candidate will have a strong background in managing paid advertising campaigns on Google and Bing, as well as expertise in SEO, Social Media Marketing (SMM), and Content Writing. This individual will be responsible for developing and executing digital marketing strategies, optimizing our online presence, and driving business growth through data-driven insights.
Key Responsibilities:- Paid Advertising:
- Develop and optimize paid advertising campaigns on Google Ads and Bing Ads to drive qualified traffic, conversions, and ROI.
- Monitor campaign performance, adjusting strategies as necessary to achieve key performance indicators (KPIs).
- Conduct keyword research and competitive analysis to ensure maximum campaign effectiveness.
- SEO (Search Engine Optimization):
- Oversee and implement SEO strategies to improve organic search rankings and drive website traffic.
- Perform on-page and off-page SEO audits, ensuring content adheres to the latest search engine algorithms.
- Analyze website performance and suggest improvements to boost visibility and rankings.
- SMM (Social Media Marketing):
- Develop and execute social media strategies across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to enhance brand presence and engagement.
- Track and report on social media campaign effectiveness, making data-driven adjustments to improve performance.
- Manage and grow the company's social media following through consistent, engaging, and strategic posts.
- Content Marketing:
- Lead high-quality content creation and implementation to support SEO and marketing efforts.
- Collaborate with content writers, designers, and team members to ensure consistency in messaging and branding.
- Team Management:
- Lead a team of digital marketers, content creators, and social media specialists.
- Set clear objectives, provide regular feedback, and motivate the team to align with company goals.
- Analytics & Reporting:
- Utilize analytics tools like Google Analytics, SEMRush, and Ahrefs to track website traffic, SEO progress, and campaign effectiveness.
- Generate comprehensive reports on digital marketing activities, providing insights and recommendations for continuous improvement.
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