Digital Marketing Specialist

1 day ago

Gujranwala, Punjab, Pakistan beBeeDigital Full time $90,000 - $125,000

Job Overview

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We are seeking a skilled professional to lead our digital marketing efforts through the development and optimization of Pay-Per-Click advertising campaigns.

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  • Develop and implement PPC campaigns across multiple platforms to drive conversions and minimize cost-per-click (CPC)
  • Conduct thorough keyword research to identify relevant search terms for our services
  • Create and manage ad copy, landing pages, and overall campaign structure to maximize lead generation and user experience
  • Monitor, analyze, and report on campaign performance, making real-time adjustments to improve ROI and meet target KPIs
  • Stay up-to-date with the latest trends and algorithm changes in PPC and SEM to inform strategic decisions
">Key Responsibilities">

The ideal candidate will possess excellent analytical skills, strong communication abilities, and hands-on experience in managing large-scale PPC campaigns. Additionally, proficiency in Google Ads, Bing Ads, Google Analytics, SEMrush, Ahrefs, and other relevant tools is highly valued.

">Requirements">
  • Experience: 8+ years of hands-on experience in PPC / SEM campaign management, with a strong focus on B2B services
  • Industry Knowledge: Prior experience in marketing Accounting or Bookkeeping services to the US market will be beneficial
  • Tools Expertise: Proficiency in Google Ads, Bing Ads, Google Analytics, SEMrush, Ahrefs, and other relevant PPC tools
  • Analytical Skills: Strong ability to interpret campaign data and make strategic decisions based on performance metrics
  • Communication: Excellent communication skills to collaborate with internal teams and stakeholders
  • Certifications: Google Ads certification and other relevant SEM certifications are highly valued
">

Benefits: The successful candidate will have opportunities for career growth, continuous learning, and collaboration with a talented team.

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Others: We value creativity, teamwork, and innovative thinking. If you are passionate about digital marketing and eager to take your career to the next level, we encourage you to apply.

"]],

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