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Content Optimization Specialist
5 days ago
We operate as a global company with offices in the UK and Islamabad. Our Main I.T department is situated in the UK, while our development team is based in Islamabad I-9/2.
Key Responsibilities:This role requires leading the development of an actionable SEO strategy for Ecommerce sites in the Apparel industry, utilizing expertise in content optimization, link-building, and keyword research to drive traffic growth.
You will collaborate with our Digital Marketing, Graphics & Designing, Production, and Development teams to implement SEO best practices, maximizing our online presence. This role has a high impact due to strong support from the executive team and dedicated resources for site enhancements.
Main Responsibilities:- Formulate a results-driven SEO strategy for Ecommerce sites in the Apparel industry, emphasizing optimization techniques and competitive analysis.
- Examine customer search behavior to inform content optimization efforts, harnessing data to guide informed decision-making.
- Optimize web pages for target keywords to improve search engine rankings, contributing to increased ROI in organic campaigns.
- Drive content marketing initiatives to establish connections between our websites and other online platforms, enhancing brand visibility and online engagement.
- Perform keyword planning for products to guarantee effective online presence, surpassing competitors through insightful analysis.
- Implement Social Media Optimization (SMO) principles to amplify online engagement, promoting product social sharing and increasing brand exposure.
- Leverage technical SEO and link building to elevate page and domain authority, scrutinizing website audits to assess progress and pinpoint areas for improvement.
- Refine on-page optimization for multiple product pages to enrich user experience, engaging in link building to increase online credibility.
- Conduct content audits for blogs and social media to maintain quality standards, examining technical SEO issues and suggesting corrective actions to optimize performance.
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