Marketing Analytics Lead

9 hours ago


Lahore, Punjab, Pakistan beBee Careers Full time
Role Overview:
We are seeking a highly skilled Marketing Analytics Lead who can drive campaigns from planning to execution and beyond to meet key performance metrics. As a Marketing Analytics Lead, you will be responsible for constantly optimizing marketing activities to improve return on investment.

Responsibilities:
  • Drive campaigns from planning to execution and beyond to meet key performance metrics.
  • Constantly optimize marketing activities to improve return on investment.
  • Allocate budgets and analyze and recommend modifications to ad spends.

Requirements:
The ideal candidate will have experience in collaborating with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best. You will also need to test new channels and trends (such as voice search, Augmented Reality, Virtual Reality, Digital Out of Home, etc.).

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