Digital Advertising Strategist

1 day ago


Lahore, Punjab, Pakistan Techcreatix Full time

Job Description:

Techcreatix is seeking a highly skilled Digital Advertising Strategist to join our dynamic marketing team. As a PPC campaign manager, you will be responsible for planning, executing, and optimizing paid advertising campaigns across various platforms, including Google Ads, Meta (Facebook and Instagram) Ads, and other digital channels.

Key Responsibilities:

  • Develop and manage PPC campaigns on Google Ads and Meta Ads platforms to drive traffic and conversions.
  • Conduct keyword research and selection for PPC campaigns to maximize click-through rates (CTR) and conversions.
  • Create compelling ad copies, landing pages, and call-to-actions (CTAs) to optimize ad performance and conversions.
  • Analyze and report on campaign performance using analytics tools such as Google Analytics and Meta Insights.
  • Collaborate with the creative team to develop engaging visuals and video ads.
  • Stay updated with industry trends, algorithm changes, and best practices in digital advertising.
  • Conduct competitor analysis to identify opportunities and optimize campaigns.

Qualifications:

  • Proven experience in managing PPC campaigns with a track record of successful ROI.
  • Proficiency in Google Ads, Facebook Business Manager, and related PPC tools.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent communication and copywriting skills.
  • Google Ads and Facebook Blueprint certifications are a plus.


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