Digital Transformation Specialist

1 day ago

Islamabad, Islamabad, Pakistan beBee Careers Full time

Job Title:

Digital Transformation Specialist

 

About the Role:

We are seeking an experienced Digital Transformation Specialist to lead our digital strategy, manage brand narratives, and oversee our digital presence across multiple platforms.

 

Key Responsibilities:

  1. Develop and implement digital marketing strategies for company branding and CEO's personal branding across all major social media platforms.
  2. Oversee content calendars, campaign plans, and content creation pipelines.
  3. Lead and guide a team of video editors, graphic designers, content writers, and platform managers.
  4. Analyze competitor strategies and implement innovative approaches to stand out in the market.
  5. Monitor platform trends, algorithm updates, and audience insights to adapt content strategies.
  6. Work closely with paid ads team to align organic + paid campaigns for maximum ROI.
  7. Ensure consistency and alignment of brand tone, messaging, and visual identity across all channels.
  8. Track KPIs, generate monthly growth and engagement reports, and recommend optimizations.

 

Requirements:

  • Bachelor's degree in Marketing, Digital Media, Communications, or related field (Master's preferred).
  • Minimum 5+ years of experience in digital marketing, social media management, or digital strategy roles.
  • Proven track record of growing brand channels + personal brand channels across platforms.
  • Strong understanding of social media algorithms, SEO/SEM, paid digital campaigns, content marketing, analytics.
  • Experience in real estate marketing or similar industries is highly preferred.

 

Preferred Skills:

  • Knowledge of influencer marketing and collaborations.
  • Familiarity with email marketing platforms.
  • Working knowledge of Adobe Creative Suite, Canva, or similar design tools (for feedback/review purposes).

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