Digital Marketing Strategist

2 days ago


Karachi, Sindh, Pakistan beBee Careers Full time

We are seeking an experienced Media Buyer & PPC Specialist to lead the development and implementation of paid advertising campaigns across multiple platforms.

Key Responsibilities
  • Develop and implement effective media buying strategies to maximize ROI.
  • Manage and optimize Google Ads & Facebook/Instagram Ads.
  • Conduct keyword research, bid management, and A/B testing to improve campaign performance.
  • Optimize ad creatives, landing pages, and ad copy for better conversions.
  • Track and analyze campaign performance metrics using Google Analytics, Google Tag Manager, and Meta dashboards.
  • Generate detailed reports on key performance indicators (KPIs), ad performance, and budget utilization.
  • Implement conversion tracking and retargeting strategies to increase engagement and conversions.
Requirements
  • Proven experience in Meta media buying, and PPC advertising.
  • At least 1 year experience running Google Ads & Meta Ads.
  • Strong analytical skills and experience with Google Analytics, Meta Business Suite, and data analysis tools.
  • Ability to manage large advertising budgets while maintaining high ROAS.
  • Experience with A/B testing, landing page optimization, and audience segmentation.
  • Strong communication and collaboration skills to work with designers and content teams.
What We Offer
  • Market Competitive salary.
  • Opportunities for professional development and growth.
  • Inclusive and collaborative work environment.

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