Digital Marketing Expert

4 days ago


Islamabad, Islamabad, Pakistan Five G Soft Full time
Job Title: Senior Digital Marketing Manager

We are seeking an experienced Senior Digital Marketing Manager to lead our paid advertising campaigns on Google Adwords and other social media platforms.

About the Role:

The ideal candidate will have a strong grasp of running Paid advertising campaigns, current marketing tools and strategies, and be able to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities:

  • Plan and execute all paid advertising campaigns on Google Adwords, Bing, and other social media platforms.
  • Work with different PPC Models including CPC & CPA.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Benchmark new and creative growth strategies.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Instrument conversion points and optimize user funnels.

Requirements:

  • BS/MS degree in marketing or a related field.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Working knowledge of ad serving tools (e.g., DART, Atlas).
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.


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