Growth Marketing Strategist

4 days ago

Lahore, Punjab, Pakistan beBeeMarketing Full time $50,000 - $70,000
Job Title:

Description:

We are seeking a dynamic and results-driven marketing specialist to support business growth, brand presence, and people management in the US market.

Key Responsibilities:
  • Cold Calling & Outreach: Initiate and manage outbound calls and email campaigns to therapists, home health agencies, and other referral sources in DFW, Texas.
  • Brand Expansion & Market Presence: Support and execute strategies to enhance brand visibility and presence across the DFW region by building strong communication pipelines and outreach consistency.
  • Digital & Direct Marketing: Assist in crafting US-centric marketing materials (emails, flyers, brochures) and social media strategies aligned with compliance and cultural relevance for the Home Health market.
  • Relationship Management: Act as a liaison between our agency and potential clients or partners. Maintain professional follow-up and EMR documentation for all outreach efforts.
  • Market Research & Reporting: Conduct ongoing research on competitors, local trends, and customer needs within the Texas Home Health space and deliver actionable reports.
  • Client Communication Support: Draft and manage inbound communications from leads and assist in scheduling virtual meetings between US staff and potential partners.
  • HR & People Coordination: Assist in sourcing, screening, and coordinating potential candidates for US-based staffing needs. Maintain recruitment pipelines for therapists and administrative roles. Support onboarding processes by coordinating documentation, training schedules, and compliance requirements. Maintain organized employee records and assist with HR-related reporting to management. Act as a bridge between HR management and team members to address routine queries and coordinate updates.
Qualifications & Requirements:
  • Bachelor's degree in Marketing, Communications, Human Resources, Healthcare Administration, or a related field.
  • 2+ years of experience in marketing, HR coordination, customer service, or business development (US healthcare or international calling preferred).
  • Excellent English communication skills (verbal and written) with a confident, professional tone.
  • Experience in cold calling and outbound marketing to international clients, preferably US-based.
  • Solid understanding of US time zones and ability to work within US business hours (CST preferred).
  • Proficiency in Google Workspace, CRM tools, and virtual communication platforms.
  • Knowledge of US Home Health or healthcare industry is a plus.
Working Hours:
  • Evening shift: 6:30 PM – 3:30 AM
  • Monday to Saturday

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