Senior Brand Strategist

1 day ago

Bahawalpur City Tehsil, Pakistan beBeeMarketing Full time 6,232,000 - 8,192,000
Job Summary

We are seeking a results-driven Account Lead to develop and execute go-to-market strategies for our brand clients. This role requires excellent communication skills, full professional fluency in English, and the ability to clearly convey technical insights to clients.

About the Role

The Account Lead will be responsible for developing and executing go-to-market strategies for our brand clients and implementing core strategies to drive growth. Key responsibilities include defining and executing overarching brand strategy, collaborating with Director of Marketplaces to ensure catalog accuracy and product/pricing consistency across Amazon, building and maintaining strong client relationships through regular strategic communication, and leading sales forecasting, inventory planning, and replenishment processes.

Key Responsibilities
  • Define and execute overarching brand strategy, including channel selection, product positioning, channel mix, pricing approach, and go-to-market planning.
  • Collaborate with Director of Marketplaces to ensure catalog accuracy and product/pricing consistency across Amazon, maintaining high standards of data quality and compliance.
  • Build and maintain strong client relationships through regular strategic communication; manage and deliver against client agenda with clarity and accountability.
  • Lead sales forecasting, inventory planning, and replenishment processes to meet revenue and operational targets.
  • Partner with Advertising Manager to set and track ACOS/TACOS targets, ensuring advertising efficiency aligns with broader business objectives.
  • Presentation of data-driven insights and performance updates in both verbal and written formats, ensuring transparency and alignment with client goals.
Requirements
  • A minimum 3-4 years of experience in a brand management role with Amazon Seller Central and Vendor Central channels and e-commerce marketplaces.
  • A minimum 1-2 years of client-facing experience, including communicating complex performance data and strategy recommendations to senior stakeholders.
  • Experience with digital assets, A+/EBC content, SEO, copywriting, and Parent/Child Variations.
  • Strong understanding of eCommerce metrics and use of data.
  • Experience building processes and reporting that allow efforts to impact brands at scale.
  • Exceptional communication and interpersonal skills, with full fluency in English.
  • Ability to interpret technical data, translate findings into actionable insights, and communicate them clearly to both internal teams and clients.

This is a challenging opportunity for an experienced professional looking to grow their career in a dynamic environment.

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