Paid Search Campaign Manager

5 days ago


Lahore, Punjab, Pakistan beBee Careers Full time

Job Description

The Paid Search Campaign Manager will be responsible for planning, executing, and optimizing paid search campaigns across various Google Ads platforms. This includes developing, implementing, and optimizing high-performing Google Ads campaigns, managing end-to-end campaign operations, and monitoring and analyzing campaign performance.

Responsibilities-

  • Develop, implement, and optimize high-performing Google Ads campaigns across Search, Shopping, Display, and Performance Max.
  • Manage end-to-end campaign operations including account structuring, audience targeting, keyword strategy, ad copy optimization, and bid automation.
  • Monitor and analyze campaign performance, applying advanced optimization techniques such as audience layering, smart bidding strategies, and real-time budget allocation to drive ROI.
  • Conduct thorough A/B and multivariate testing for ad creatives, landing pages, and bidding strategies to enhance conversion rates and reduce CPA.
  • Collaborate with design, content, and development teams to craft compelling ad creatives and conversion-friendly landing pages.
  • Prepare and present comprehensive performance reports with data-driven insights and actionable recommendations for internal stakeholders.
  • Implement Google Ads scripts for automation, performance optimization, and campaign efficiency.
  • Stay updated on the latest Google Ads features, algorithm changes, and industry trends to continuously improve campaign performance and competitiveness.
  • Identify and implement opportunities for process automation and workflow enhancement.


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