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Content Marketing Strategist
5 days ago
We are seeking a highly skilled Content Marketing Specialist to join our team at Wadic. This role will be responsible for developing and coordinating all digital and print content to support our field marketing enablement and lead generation programs.
The ideal candidate will have experience in cross-channel content marketing, including text, audio, video, and image content, social media marketing, and search marketing.
Key Responsibilities:
- Develop high-quality content that supports our organizational goals, including increasing brand awareness, driving website traffic, generating leads, and acquiring customers.
- Collaborate with the Design, Director, and CTO to develop a content calendar.
- Drive content timelines and calendars, and project manage multiple content development efforts to ensure timely delivery of assets.
- Write and edit clean, creative, and consistently high-quality content for our blog, website, social channels, and integrated marketing campaigns.
- Develop sales tools and marketing collateral, including video, landing pages, e-books, white papers, infographics, and PowerPoint presentations.
- Conduct interviews with subject matter experts to create engaging stories using various media types.
- Manage the production of digital and print content consistent with our brand, style, and tone, requiring collaboration with graphic designers, videographers, web developers, etc.
- Monitor and report on content marketing metrics, showing continuous improvement of the content strategy based on analytics.
About Us:
Wadic is a dynamic organization dedicated to delivering innovative solutions and exceptional customer experiences. We are committed to fostering a culture of creativity, teamwork, and growth.
Requirements:
- Bachelor's degree in Marketing, Journalism, Communications, or Public Relations required.
- 2-3 years of experience in digital content strategy and tactics, including content creation, editing, analytics, social media marketing, and search engine optimization.
- Portfolio of writing samples for a range of content types: blog posts, eBooks, infographics, video scripts, articles, etc.
- In-depth knowledge of social media best practices, tools, and trends.
- Natural ability to tell stories and engage readers with relevant and sticky content.
- Excellent project management, editing, and proofreading skills with solid attention to detail.
- Technically savvy, comfortable using multiple software applications (i.e., proficiency in Word, Excel, PowerPoint).
- Ability to work well cross-functionally.
- Proven organizational skills; ability to manage multiple projects with tight deadlines.
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