Online Visibility Strategist

2 days ago

Rawalpindi Cantonment, Pakistan beBee Careers Full time

Job Description:

As an SEO Specialist, you will be responsible for developing and implementing comprehensive SEO strategies to achieve strategic objectives and guarantee a minimum number of leads and conversions. You will produce high-quality, original content that aligns with identified themes and topics to attract and engage target audiences. You will also optimize existing content for search engines to improve organic search rankings and drive traffic.

Responsibilities:

  1. Developing SEO Strategies: Create and implement comprehensive SEO strategies to achieve strategic objectives and guarantee a minimum number of leads and conversions.
  2. Content Optimization: Produce high-quality, original content that aligns with identified themes and topics to attract and engage target audiences. Optimize existing content for search engines to improve organic search rankings and drive traffic.
  3. Tracking & Analytics: Implement and manage tracking mechanisms to monitor SEO-originated traffic from various sources, including organic search terms and off-page blogs. Analyze user journeys from the first click to conversion, providing insights to improve and refine SEO strategies.
  4. Link Building & Off-Page SEO: Develop and execute link-building strategies to acquire high-quality backlinks. Engage in guest blogging, partnerships, and other off-page SEO activities to enhance domain authority and search rankings.
  5. Performance Monitoring & Reporting: Continuously monitor and report on key SEO metrics, including impressions, clicks, leads, and conversions. Use data-driven insights to adjust and optimize SEO strategies, ensuring alignment with strategic goals.

Requirements:

  • Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
  • At least 3 years of professional experience after undergraduate.
  • Proven experience as an SEO Specialist or similar role.
  • In-depth knowledge of search engine algorithms and ranking factors.
  • Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
  • Strong analytical skills and the ability to interpret data to drive decision-making.
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team in a fast-paced environment.

Desired Competencies:

  • Strong project management skills with the ability to handle multiple projects simultaneously.
  • Experience with content management systems (CMS) and HTML/CSS.
  • Understanding of PPC and other digital marketing channels.
  • Familiarity with marketing automation tools and CRM systems.

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