Digital Marketing Strategist

2 days ago


Saddar Town, Pakistan Primo Capital Software House Full time

Primo Capital Software House is a leading provider of innovative software solutions, seeking a Senior PPC Manager & Social Media Expert to drive the success of our online marketing efforts.

Job Overview

The ideal candidate will possess exceptional skills in PPC campaign management, social media advertising, and related tools. With a minimum of 5 years of hands-on experience, they will be responsible for developing and executing comprehensive PPC strategies across various platforms, including Google Ads, Facebook, Instagram, LinkedIn, and more.

Key Responsibilities
  • PPC Campaign Management: Develop and execute comprehensive PPC strategies to achieve marketing goals and maximize ROI.
  • Ad Creative Development: Create compelling ad creatives, copy, and landing pages to enhance campaign performance and drive conversions.
  • Keyword Research: Conduct thorough keyword research, competitor analysis, and audience targeting to inform campaign planning.
  • Campaign Optimization: Monitor and analyze key performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), and utilize A/B testing and data-driven insights to identify high-performing ad variations and continually enhance campaign effectiveness.
Requirements
  • Minimum Experience: Minimum of 5 years of hands-on experience in managing PPC campaigns, Facebook, Instagram, LinkedIn, and other social media ads.
  • Ad Management Tools: Proficiency in ad management tools and platforms, including Google Ads, Facebook Ads Manager, Instagram Ads, and LinkedIn Campaign Manager.
  • Proven Track Record: Proven track record of successful ad campaigns with a focus on lead generation, engagement, and conversions.


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