US Digital Marketing Strategist

1 day ago

Lahore, Punjab, Pakistan beBeeDigitalMarketer Full time 900,000 - 1,250,000
Key Roles & Responsibilities

The Digital Marketing Manager will lead the execution of a comprehensive digital strategy to enhance brand presence, generate qualified B2B leads, and foster a strong online footprint in the US market.

  • Develop strategic marketing plans for B2B clients in BPO and IT services.
  • Conduct thorough research to define customer personas and target segments.
  • Design and implement integrated campaigns incorporating paid ads, SEO, content, and outreach strategies.
  • Plan and manage paid media campaigns (Google Ads, LinkedIn, Meta).
  • Drive and optimize lead generation funnels to meet MQL and SQL targets.
  • Implement Account-Based Marketing (ABM) strategies for key accounts.
  • Lead content creation, editorial planning, and distribution across digital channels.
  • Enhance search engine rankings and increase organic traffic through SEO best practices.
  • Collaborate with writers and designers for blogs, case studies, and whitepapers.
  • Develop and design sales and marketing collateral including brochures, decks, service profiles, capability statements, and email templates.
  • Ensure all collateral is visually appealing, aligned with brand identity, resonates client needs, and supports sales goals.
  • Customize client-facing materials based on industry, buyer stage, and target vertical.
  • Guide the development team to optimize website performance, landing pages, and user experience for conversion.
  • Set up lead nurturing workflows using HubSpot, Mailchimp, or Zoho Campaigns.
  • Track, analyze, and improve conversion rates (CRO).
  • Monitor and analyze campaign performance using tools like GA4, Search Console, and LinkedIn Analytics.
  • Deliver monthly performance reports with key metrics, campaign ROI, and optimization insights.
  • Coordinate with leadership, sales, and services teams for internal alignment.
  • Manage and mentor junior marketers, freelancers, and agency partners.
Performance Metrics & Indicators
  • Qualified B2B leads from the US market (MQLs, SQLs, CPL, conversion rate)
  • Brand visibility and engagement (Website traffic, impressions, engagement rate)
  • Performance of digital campaigns (CTR, ROAS, CPA, bounce rate)
  • SEO rankings and organic reach (Search rankings, domain authority, organic traffic)
  • Quality of marketing collateral (No. of assets created, reuse frequency, sales feedback)
  • Email marketing and nurturing (Open rate, CTR, unsubscribes, lead conversion)
  • Marketing contribution to revenue (% of marketing-influenced pipeline deals)
Required Expertise & Qualifications
  • 5+ years of experience in digital marketing (B2B, US/Europe market)
  • Experience in BPO/Outsourcing, SaaS, or IT services
  • Proven expertise in Lead Generation:
  • Generate Marketing Qualified Leads (MQLs) through digital campaigns, content marketing, SEO, PPC, social media, landing pages, webinars, etc.
  • Utilize marketing automation tools (like HubSpot, Marketo) to capture and nurture leads via email drip campaigns and remarketing.
  • Proven expertise in Lead Nurturing:
  • Develop content journeys, retargeting ads, newsletters, and workflows to engage leads until they are sales-ready.
  • Proficiency in Google, LinkedIn, and Meta Ads
  • Knowledge of SEO tools (SEMRush, Ahrefs)
  • Expertise in HubSpot, Mailchimp, Zoho, CRM & Analytics, and Design tools (Canva, Adobe)
  • Strong skills in Campaign Management, Content Strategy & SEO, Data-driven Decision Making, Marketing Collateral Design, and US Market Knowledge
  • Self-motivated, results-oriented, and able to drive multiple projects forward simultaneously

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