Digital Marketing Strategist

2 weeks ago

Lahore, Punjab, Pakistan beBee Careers Full time
Job Summary

A Digital Marketing Strategist's main role is to analyze, review, and implement changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.

An SEO Specialist will develop original content to include keywords or phrases that will increase traffic to a site. They may also test and implement various search engine marketing techniques, website layouts, and advertising for search engine optimization.

The ideal candidate will work to increase websites' visibility on Internet search engines. An SEO specialist may work as consultants, helping various clients improve their websites.

Key Responsibilities
  • Analyzing, reviewing, and making changes to websites so they are optimized for search engines;
  • Link building;
  • Studying competing websites and learning from their SEO efforts;
  • Developing strategy for increasing inbound traffic;
  • Making the site search engine readable by working with meta tags & robots.txt files;
  • Deciding page titles, headers, and sub-headers;
  • Choosing optimized domain and web page names for the website;
  • Developing original content to include key phrases and effective headlines to receive increased traffic;
  • Keyword research and manipulation;
  • Testing various search engine marketing techniques and web designs;
  • Liaising with various clients and departments;
  • Strategizing ways to improve optimization and explaining the need for changes to an existing site.

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