Video Marketing Specialist

2 days ago


Lahore, Punjab, Pakistan Acheron Instruments (Pvt.) Ltd. Full time
About Us

Acheron Instruments (Pvt.) Ltd. is a leading manufacturer of medical equipment that prides itself on innovation and excellence.

Job Description

We are seeking a skilled SEO Executive + Video Editor to join our team and drive our online presence and video content strategy forward.

The ideal candidate will be responsible for developing and implementing SEO strategies that improve our online visibility and engagement, while also producing high-quality videos that meet our brand and marketing standards.

Key Responsibilities:
  • SEO Executive:
  1. Conduct thorough keyword research and analysis to identify opportunities for organic growth and improve our online presence.
  2. Optimize website content, meta tags, and on-page elements for better search engine rankings and user experience, ensuring seamless navigation and accessibility.
  3. Perform technical SEO audits and implement fixes to enhance site performance, security, and overall user experience.
  4. Monitor and analyze website traffic, rankings, and performance using tools like Google Analytics and Search Console, identifying areas for improvement and optimization.
  5. Develop and execute link-building strategies to enhance domain authority and credibility, establishing ourselves as thought leaders in the industry.
  6. Stay updated with the latest SEO trends and algorithm changes, adapting our strategy to ensure we remain competitive and ahead of the curve.
Video Editor:
  1. Edit and produce high-quality video content for social media, websites, and marketing campaigns that engage and resonate with our target audience, showcasing our products and services in the best possible light.
  2. Collaborate with the creative team to develop video concepts and storyboards that align with our brand and marketing goals, ensuring cohesive and impactful storytelling.
  3. Ensure videos are optimized for different platforms (YouTube, Instagram, LinkedIn, etc.) and meet the required quality standards, including resolution, format, and captioning.
  4. Add graphics, animations, and effects to enhance video quality and engagement, making our content stand out and memorable.
  5. Manage video assets and maintain an organized library for future use and reference, streamlining our workflow and reducing production costs.
Requirements:
  • Proven experience in SEO and video editing, with a strong portfolio or examples of previous work that demonstrate expertise and creativity.
  • Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Moz) and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or similar), with a solid understanding of their capabilities and limitations.
  • Strong understanding of search engine algorithms and ranking factors, as well as current industry trends and best practices, enabling us to stay ahead of the competition.
  • Creative mindset with excellent attention to detail and a passion for delivering high-quality results, meeting deadlines and exceeding expectations.
  • Ability to manage multiple projects and prioritize tasks effectively, communicating clearly and collaborating seamlessly with the team.
Benefits:
  • Opportunity to work in a fast-paced, innovative environment that fosters growth and professional development, with access to cutting-edge technology and resources.
  • Competitive salary and benefits package that recognizes and rewards individual contributions and achievements, promoting job satisfaction and retention.
  • Flexible working hours and remote work options that support work-life balance and productivity, allowing for greater flexibility and autonomy.
  • Room for growth and professional development within the company, with opportunities for career advancement and skill enhancement, empowering employees to reach their full potential.


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