Search Engine Marketing Specialist

5 days ago


Saddar Town, Pakistan IBG consulting Full time

Job Description

The Search Engine Marketing Specialist is responsible for developing and executing paid advertising campaigns across multiple platforms, including Google AdWords and Facebook Ads.

Responsibilities Include:
  • Conducting keyword research and optimizing ad copy to improve click-through rates.
  • Managing campaign budgets and tracking expenses to ensure optimal financial performance.
  • Analyzing website analytics and customer data to inform marketing decisions.
  • Staying up-to-date with the latest developments in digital marketing and adapting strategies accordingly.
  • Collaborating with cross-functional teams to ensure alignment and achieve business objectives.

Requirements

To be successful in this role, you will need:

  • Strong analytical skills and experience working with data-driven marketing tools.
  • Excellent communication and project management skills to coordinate with internal stakeholders.
  • Ability to work independently and as part of a team to achieve business objectives.


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