Marketing Automation Strategist

5 days ago


Lahore, Punjab, Pakistan 10Pearls, LLC Full time
Role Overview

We are seeking a highly skilled Marketo Automation Specialist to join our team at 10Pearls, LLC. The ideal candidate will have extensive experience in marketing automation, complex workflows, and lead scoring.

The successful applicant will be responsible for optimizing marketing automation processes, enhancing lead generation, and driving campaign performance through strategic workflow management.

Key Responsibilities
  1. Develop and Implement Automated Workflows: Design, develop, and implement complex automated workflows in Marketo to nurture leads, optimize campaigns, and drive conversions.
  2. Evaluate and Improve Workflow Efficiency: Continuously evaluate and improve workflow efficiency, ensuring optimal performance of marketing automation processes.
  3. Define and Refine Lead Scoring Models: Define and refine lead scoring models to prioritize leads based on engagement, behavior, and demographics.
  4. Data Management: Manage the database of subscribers, lists, attributes, preferences, and synchronize data with external systems through connectors and APIs.


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