Digital Marketing Campaign Strategist

2 days ago


Lahore, Punjab, Pakistan beBee Careers Full time

We are seeking a results-driven Performance Marketing Specialist to join our marketing team. This role involves planning, executing, and optimizing paid marketing campaigns across various digital platforms to drive customer acquisition, retention, and ROI.

Key Responsibilities:
  • Campaign Planning and Execution: Develop and execute paid ad campaigns across multiple digital platforms, including Google Ads, Meta (Facebook/Instagram), YouTube, and others.
  • Campaign Analysis: Monitor and analyze campaign performance metrics such as CTR, CPA, ROAS, and conversion rates to identify areas for improvement.
  • A/B Testing: Conduct regular A/B testing for ads, landing pages, and campaign creatives to optimize performance.
  • Creative Collaboration: Work with design and content teams to create high-performing ads that resonate with target audiences.
  • Budget Optimization: Manage and optimize budgets to maximize campaign performance and achieve desired outcomes.


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