
Senior Brand Marketing Strategist
5 days ago
At Blue HR Services, we're seeking a Senior Brand Marketing Strategist to drive our marketing initiatives and achieve business objectives. This role combines creative thinking with analytical skills, requiring someone who can develop and execute comprehensive marketing strategies for our companies/brands.
- We're looking for a skilled marketer who can conduct market research and analysis to identify brand growth opportunities.
- The ideal candidate will have experience in developing and executing marketing strategies focused on brand identity, positioning, and aesthetics.
- This role requires collaboration with senior leadership and business unit heads to understand business needs and translate them into actionable marketing plans.
- Oversight of the implementation of marketing campaigns across various channels is also required.
- Guiding the digital marketing team to ensure strategies and tactics align with business objectives and brand identity is essential.
- Additionally, coordinating marketing efforts with other departments or senior leadership teams is necessary.
- Defining and analyzing key performance indicators to measure marketing campaign effectiveness is crucial.
Requirements:
- A Bachelor's degree in Marketing, Business Administration, or related field; a Master's degree is preferred.
- 5+ years of experience in marketing roles with a strong understanding of marketing principles, brand management, and strategy development.
- A proven track record of developing successful marketing strategies that drive business results and growth is required.
- Excellent communication and interpersonal skills are necessary.
- Experience working with digital marketing channels and platforms is a must.
- Strong analytical skills are also required.
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously is essential.
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