Search Engine Marketing Specialist

1 day ago


Lahore, Punjab, Pakistan beBee Careers Full time
Job Description

We are seeking a highly skilled Search Engine Marketing Specialist to lead our digital marketing efforts.

This role involves managing all aspects of search engine optimization and marketing, including content strategy, link building, and keyword strategy to increase rankings on major search networks.

You will also be responsible for managing SEM campaigns across Google, Yahoo, and Bing to maximize ROI.

The ideal candidate will have proven experience in managing PPC campaigns and solid understanding of performance marketing, conversion, and online customer acquisition.

  • Execute tests, collect and analyze data, and identify trends and insights to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, estimate monthly costs, and reconcile discrepancies
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion, and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement a link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Collaborate with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords


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