Digital Crypto Branding Specialist

2 weeks ago

Karachi, Sindh, Pakistan beBee Careers Full time

Visual Identity Designer

Token Metrics is seeking a talented and crypto-native Graphic Designer to join our dynamic team. As our Graphic Designer, you will play a crucial role in shaping our visual identity and creating compelling designs that resonate with our audience in the fast-paced world of cryptocurrency and blockchain technology.


Key Responsibilities:
  • Create visually striking designs for various digital platforms, including social media, websites, and mobile applications
  • Develop infographics and data visualizations to effectively communicate complex crypto concepts
  • Design marketing materials, including presentations, brochures, and email templates
  • Collaborate with the marketing and product teams to ensure consistent branding across all touchpoints
  • Stay up-to-date with the latest design trends and best practices in the crypto industry
  • Conceptualize and execute creative assets for product launches, events, and campaigns
  • Contribute to the evolution of Token Metrics' brand identity and design system

Required Skills and Qualifications:
  • 3+ years of experience in graphic design, preferably in the crypto or fintech industry
  • Strong portfolio demonstrating expertise in modern design principles and digital-first approach
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma
  • Solid understanding of typography, color theory, and layout design
  • Familiarity with blockchain technology, cryptocurrencies, and DeFi concepts
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously
  • Excellent communication skills and ability to articulate design decisions

Design Principles:
  • Embrace minimalism and clean design to enhance clarity and user focus
  • Utilize white space effectively to create balanced and visually appealing compositions
  • Implement a clear visual hierarchy to guide users through information effortlessly
  • Use contrast strategically to highlight important elements and improve readability
  • Incorporate consistent branding elements to maintain a cohesive visual identity

The ideal candidate will be passionate about cryptocurrencies and blockchain technology, with a keen eye for design and the ability to translate complex ideas into visually compelling graphics. If you're interested in pushing the boundaries of design in the crypto space and contributing to our growth, we'd like to hear from you.

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