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Brand Manager Leader
3 hours ago
At PakWheels, we are seeking a highly analytical and strategic Brand Manager to drive and execute the brand strategy across all business units. The ideal candidate will have a proven track record of brand growth and be able to develop data-driven solutions to drive brand performance.
Key Responsibilities:- Develop and execute the brand strategy for PakWheels, aligning it with business goals and maintaining a strong presence across traditional and digital platforms.
- Monitor key metrics (e.g., brand awareness, market share) and present insights to leadership. Conduct surveys, feedback sessions, and competitor analysis to refine strategies.
- Work with marketing, sales, and product teams to ensure timely and aligned execution of brand initiatives. Manage brand calendars effectively.
- Oversee the full cycle of brand campaigns, including planning, KPI setting, budgeting, and performance optimization.
- Ensure adherence to brand guidelines across all channels to maintain messaging and visual consistency. Address deviations proactively.
- Bachelor's degree in Marketing, Business, or Communications, MBA highly preferred.
- Minimum 4 years in brand management, marketing, or a similar role with a proven track record of brand growth.
- Proficient in data analysis and reporting; experience with Google Analytics, social media analytics, and similar tools.
- Ability to manage multiple projects with attention to detail, deadlines, and results.
- Strong written and verbal communication skills for clear stakeholder presentations.
- Expertise in digital marketing, social media strategies, and leading digital campaigns.
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