Product Development and Marketing Lead

3 days ago


Gujranwala, Punjab, Pakistan Miqsa Star Industries Full time
Job Description

Miqsa Star Industries is seeking an experienced Sportswear Business Development Manager to drive growth through strategic marketing and merchandising initiatives.

The ideal candidate will possess a deep understanding of sportswear trends, product development processes, and digital marketing strategies.

  • Sales and Business Development: Generate new leads, meet sales targets, and close deals to drive business growth.
  • Digital Marketing: Utilize email marketing and other social media platforms to increase sales and attract customers.
  • Social Media Campaigns: Develop and implement effective social media campaigns to engage with customers and promote products.
  • Customer Liaison: Liaise with foreign customers, coordinate with the production department, and communicate with foreign buyers.
  • Customer Service: Provide excellent customer service and maintain strong relationships with clients.
Key Requirements
  • Experience: Minimum 2 years in sportswear product development and marketing, including at least 2 years as a marketing/merchandising manager.
  • Communication Skills: Exceptional written and verbal communication skills in English, proficiency in email communication tools and other relevant software.
  • Marketing Expertise: Experience in social media marketing is essential.
  • Procurement Knowledge: Knowledge of local and international market sources for materials, accessories, and trims procurement.


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