Product Marketing Specialist

1 day ago

Bahawalpur City Tehsil, Pakistan beBeeConversion Full time £99,000
Job Description

We are seeking an accomplished Product Marketing Specialist to join our team. As a seasoned marketing expert, you will be responsible for crafting compelling stories that drive results and translate product features into impactful messaging.

This role is ideal for a pragmatic marketer who thrives on autonomy and wants to make a real impact. You will work closely with product, design, and performance teams to craft messaging, campaigns, and landing pages that compel users to act.

You will specialize in conversion optimization, working closely with your team to shape how we position the product and tell our story. Your portfolio of work should demonstrate proven results in conversion rate optimization.

Key Responsibilities

  • Develop and execute product landing page strategies to maximize conversions.
  • Write and A/B test high-impact copy for paid channels, CTAs, and onboarding flows.
  • Use data from analytics tools to guide decisions and optimize the buying journey.
  • Manage our online presence across review platforms and app stores, ensuring messaging is sharp and up-to-date.
  • Support sales with compelling collateral to help close deals.
  • Run upgrade campaigns and create targeted messaging to deepen product adoption.

Requirements

  • Extensive experience in product marketing within a B2B SaaS or tech environment.
  • A strong portfolio of successful copy that drives user action and boosts conversion rates.
  • Experience with A/B testing and analytics tools.
  • An analytical mindset with a deep understanding of conversion psychology and user journeys.
  • The ability to own projects from start to finish and iterate based on performance.
  • Fluent and persuasive written and spoken English.
  • Must be located in UTC-5 to UTC+2 time zones.

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