Content Strategy Lead

3 days ago


Rawalpindi Cantonment, Pakistan Translation Empire Full time

Job Overview

Translation Empire is seeking a highly skilled Content Strategy Lead to lead our content strategy efforts. The successful candidate will be responsible for executing A/B tests, collecting and analyzing data, and identifying trends and insights to inform optimization strategies.

Main Responsibilities

  • A/B Testing: Execute A/B tests to determine the most effective strategies for driving website traffic.
  • Data Analysis: Collect and analyze data from various sources, including Google Analytics, to identify areas of improvement.
  • Trend Identification: Identify trends and insights in data to inform optimization strategies.
  • Copysmithing: Optimize website copy and landing pages for search engine marketing.
  • Keyword Amplification: Perform ongoing keyword discovery, expansion, and optimization.
  • Competitor Comparison: Research and analyze competitor advertising links.
  • Hyperlink Hypothesis: Develop and implement a link building strategy to improve website authority.
  • Knowledge Sharing: Work with the development team to ensure SEO best practices are properly implemented on newly developed code.

Requirements and Skills

  • Background Check: Proven experience in SEO and SEM is required.
  • Insightful Mindset: In-depth experience with website analytics tools.
  • Technical Proficiency: Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Google Whisperer: Knowledge of ranking factors and search engine algorithms.
  • Best Practices Connoisseur: Up-to-date with the latest trends and best practices in SEO and SEM.
  • Degree Holder: BS/MS degree in a quantitative field.
  • Practical Experience: 2-4 years of experience in a relevant field.


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