Digital Storyteller and Brand Ambassador

7 days ago

Karachi, Sindh, Pakistan beBee Careers Full time

Marketing and Communications Specialist

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We are seeking a versatile and results-driven Marketing and Communications Specialist to enhance our brand presence, engage our target audience, nurture leads, and drive growth through compelling content, strategic public relations efforts, and effective marketing campaigns.

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You will be responsible for creating a wide range of content, building community, and developing and executing marketing strategies that drive engagement and conversions. You will be a strong storyteller with excellent writing and communication skills, a proactive approach to outreach, a knack for crafting engaging content, and a passion for building meaningful connections.

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Key Responsibilities:

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  • Content Creation: Develop engaging and informative content across various formats, including blog posts, articles, website copy, video scripts, social media updates, and email newsletters.">
  • Guest Article Creation & Outreach: Research relevant industry publications and websites, develop compelling guest article pitches, write high-quality guest posts, and manage the submission and publication process.">
  • PR Article Development: Craft compelling press releases, media advisories, and other PR materials to announce company news, product launches, and achievements.">
  • Brand Building: Support the development and execution of strategies to enhance our CEO's visibility and establish them as a thought leader through interviews, speaking engagements, and content contributions.">
  • Community Building: Create and manage profiles on relevant online platforms and communities, actively engage with audiences through comments and discussions, and foster a positive brand presence.">
  • Email Content Creation: Write compelling and engaging email copy for newsletters, promotional campaigns, product updates, and automated email flows.">
  • Content Distribution: Develop and implement strategies to effectively distribute content across various channels, including leveraging email marketing to amplify reach and engagement.">
  • Performance Monitoring: Track and analyze the performance of marketing initiatives, providing insights and recommendations for optimization.">

Requirements:

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  • 1-3 years of proven experience in content creation, public relations, and/or marketing.">
  • Exceptional writing skills with a strong attention to detail.">
  • Ability to create engaging content for diverse audiences and platforms according to the sales and marketing funnel. Experience in developing and executing PR strategies.">
  • Experience in developing and executing marketing campaigns using marketing automation platforms (e.g., Mailchimp, Klaviyo).">
  • Knowledge of marketing best practices, including segmentation, automation, and deliverability.">
  • Experience in managing and growing email lists.">
  • Excellent communication and interpersonal skills.">
  • Ability to work independently, manage multiple projects, and meet deadlines.">
  • A creative and proactive approach with a passion for storytelling, brand building, and driving results.">
  • Familiarity with content management systems (CMS) and social media platforms.">

Bonus Points:

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  • Experience with A/B testing for marketing optimization.">
  • Familiarity with SEO principles and how content contributes to organic search.">
  • Experience in a fast-paced environment.">
"],

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