
Search Engine Advertising Expert
7 days ago
A skilled Search Engine Advertising Expert is needed to propel Devbunch's digital marketing efforts forward.
This role involves creating and implementing effective PPC campaigns on Google Ads, leveraging expertise in search engine marketing to drive business growth.
Key Responsibilities:
- Develop and execute comprehensive PPC campaigns across multiple platforms.
- Conduct thorough keyword research, ad copywriting, and landing page optimization to enhance campaign performance.
- Analyze and track key metrics, including conversions, CPC, CTR, and ROI.
- Collaborate with the digital marketing team to integrate PPC with other channels.
- Analyze campaign data to identify trends and opportunities for growth.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field from a reputable institution.
- 2-3 years of experience in managing PPC campaigns on Google Ads, with a proven track record of delivering successful campaigns.
- Google Ads certification is a plus.
Technical Skills:
- Familiarity with additional PPC platforms like Meta Ads, Bing Ads, or Amazon Advertising.
- Hands-on experience in managing PPC campaigns for e-commerce businesses.
- Proficiency in Google Ads, Google Analytics, and related tools.
- Strong understanding of PPC metrics and KPIs.
- Experience with conversion tracking, retargeting, and audience segmentation.
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