Digital Transformation Leader

6 days ago


Lahore, Punjab, Pakistan InvoZone Full time

At InvoZone, we're seeking a seasoned Digital Transformation Leader to spearhead our Web3 marketing efforts. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy to position us as a leader in the Web3 and game development services.

About the Role:

  • We're looking for a creative thinker with a strong understanding of Web3 technologies, blockchain ecosystems, and game development processes.
  • You will oversee the development of high-quality content, including blogs, whitepapers, case studies, videos, and social media posts that align with our expertise.
  • A successful candidate will have experience driving lead generation and achieving growth targets in the Web3 industry.

Key Responsibilities:

  • Develop and execute a comprehensive marketing strategy to position InvoZone as a leader in Web3 and game development services.
  • Identify and target key market segments, including blockchain startups, gaming studios, and enterprises seeking decentralized solutions.
  • Brand Management: Build and enhance InvoZone's brand presence across online and offline channels.
  • Digital Marketing: Manage and optimize digital marketing campaigns, including SEO, SEM, content marketing, email marketing, and paid ads.
  • Content Creation & Management: Oversee the development of high-quality content, including blogs, whitepapers, case studies, videos, and social media posts.
  • Event Marketing: Plan and execute marketing initiatives for industry events, webinars, hackathons, and trade shows.
  • Lead Generation & CRM: Develop lead-generation campaigns to drive qualified leads to the sales team.
  • Market Research: Stay up-to-date with industry trends in blockchain, Web3, and gaming to identify new opportunities and competitive insights.
  • Partnership Development: Identify and cultivate partnerships with influencers, thought leaders, and industry organizations to amplify marketing reach.
  • Performance Analysis: Monitor and report on the performance of marketing initiatives, using analytics tools to measure ROI and optimize strategies.


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