Digital Marketing Specialist
7 days ago
This role requires a degree in business, marketing, communications or related subjects.
About the Role:- Website Analysis: Conduct thorough analysis of client sites to identify areas for improvement and develop detailed SEO strategy reports.
- Keyword Research and Copywriting: Utilize knowledge of keyword research to identify profitable keywords for client sites and implement effective SEO copywriting techniques.
- Content Creation: Create or oversee the creation of original SEO content for client sites and implement off-page SEO content strategies.
- Liaison: Interact with various departments and professionals within the organization, client companies, and independent contractors.
- Knowledge of HTML, CSS, blogging platforms like WordPress, and advanced programming languages as needed.
- Proficiency in MS Office.
- Familiarity with terms such as organic search, PPC marketing, CTR, CPC, SEM, ROI, keyword density, long-tail keywords, etc.
- Excellent written and verbal communication skills.
- Able to assess situations, develop plans, and execute them independently.
- Critical thinking and analytical skills to identify problems and formulate practical solutions.
- Able to work well under pressure and maintain composure.
- Demonstrated ability to manage competing priorities in a fast-paced environment.
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