Brand Development Expert

5 days ago


Saddar Town, Pakistan Innovators Managment Consultants Full time
Consumer Understanding and Insights:
  • Consumer Research: Drive consumer understanding and insights to define prime prospects' needs, attitudes, and values, enhancing brand experiences.
  • Market Analysis: Analyze market, consumer, and competitive information to support brand manager decisions on product pricing and managing prices on existing items.
Pricing and Pack Strategies:
  • Strategic Pricing: Develops pricing and pack strategies, improved margin mix, trade spending plans, and distribution goals to create actionable KPIs.
Periodical Reviews and Analysis:
  • Regular Audits: Conducts periodical reviews of the brand, competitive, category, customer, and consumer trends to enhance the brand's equity and marketplace performance.


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