Digital SEO Lead

6 days ago


Lahore, Punjab, Pakistan WebSouls Full time
Job Description

Websouls is seeking an experienced SEO Manager to lead our search engine optimization efforts and drive organic growth. The ideal candidate will possess a deep understanding of SEO best practices, strong analytical skills, and the ability to develop and execute effective SEO strategies.

  • Key Responsibilities:
    • Develop and implement comprehensive SEO strategies to improve organic search rankings and drive website traffic.
    • Stay updated with SEO trends and implement industry best practices.
  • Keyword Research & Analysis:
    • Conduct in-depth keyword research to identify high-value keywords.
    • Optimize content around target keywords to improve search engine rankings and visibility.
  • On-Page & Off-Page Optimization:
    • Ensure proper optimization of on-site elements such as meta tags, headers, URL structures, and internal linking.
    • Build and maintain high-quality backlinks through off-site optimization to enhance domain authority.
  • Content Strategy Collaboration:
    • Work closely with content creators to develop SEO-optimized content that aligns with target audience needs and drives conversions.
    • Ensure all content adheres to SEO guidelines and enhances user experience.
  • Technical SEO Management:
    • Collaborate with web development teams to ensure the website follows technical SEO best practices, including site speed optimization, mobile-friendliness, and structured data implementation.
  • Performance Monitoring & Analytics:
    • Monitor SEO performance using tools like Google Analytics and Search Console.
    • Provide actionable insights by analyzing keyword rankings, traffic patterns, and user behavior to identify growth opportunities and resolve SEO issues.
  • Competitor Analysis:
    • Conduct regular competitive analysis to identify SEO opportunities, strengths, and weaknesses in comparison to competitors.
  • Reporting & Communication:
    • Prepare and present detailed reports on SEO performance, progress, and insights to stakeholders on a regular basis.

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