
Digital Growth Strategist
15 hours ago
About BlueSG
BlueSG is the first and only point to point car sharing service in Singapore. Our mission is to provide a convenient, flexible, and affordable mobility option to all, complementing public transport while reducing the need for car ownership. With a 100% electric fleet, BlueSG offers a sustainable transportation solution, eliminating direct carbon dioxide emissions compared to traditional vehicles.
About the Role
As a Digital Growth Strategist, you will be responsible for leveraging data to drive business growth. Your role involves analyzing customer behaviors, defining target audiences, and ensuring that marketing campaigns are tailored for maximum impact. You will work closely with cross-functional teams to enhance customer engagement, increase conversions, and drive overall business growth.
Main Responsibilities
Track and analyze marketing campaign performance using key metrics (e.g., CTR, conversion rates, engagement).LTV performance monitoring and optimization of ROAS/ROI on target segments and marketing campaigns.Generate reports and dashboards to communicate insights to stakeholders.Recommend actionable improvements to increase user engagement and retention.About You
You have a Bachelor's degree in Marketing, Data Analytics, Business, or related fields. With 3 to 5 years of experience in data-driven marketing, analytics, or segmentation, you possess proficiency in analytics tools (Google Analytics, SQL, Tableau, etc.). Experience with marketing automation and CRM platforms (Hubspot, Zendesk, Google Ads, Meta Ads, etc.) is a plus.
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