Marketing Specialist

2 days ago

Islamabad, Islamabad, Pakistan beBee Careers Full time

We are seeking a seasoned Marketing Specialist to join our team. As we continue to grow our marketing efforts, we need someone with a strong passion for lead generation and brand presence.

This is a hybrid role that combines organic content strategy with paid campaign execution to generate high-quality leads for our sales team.

Key Responsibilities:
  • Organic Marketing & Content Creation
    • Create engaging and brand-aligned posts for LinkedIn, Facebook, and Instagram.
    • Develop and manage monthly content calendars across platforms.
    • Conduct keyword research and apply on-page SEO best practices.
    • Optimize and refresh website content regularly for search and conversion.
    • Track and report SEO performance and social engagement.
  • Lead Generation & Paid Ads
    • Plan, execute, and manage paid campaigns across Meta (Facebook/Instagram), Google Ads, and LinkedIn.
    • Build and test lead-generation funnels using landing pages, forms, and tracking pixels.
    • Analyze campaign performance and adjust strategies based on data insights.
    • Collaborate with the sales team to align lead quality with business objectives.
Requirements:
  • 2+ years of hands-on experience in SEO, social media, and content marketing.
  • 1+ year experience running paid lead gen campaigns (Meta, Google, LinkedIn).
  • Proficient with SEO and ad tools: SEMrush, Ahrefs, Google Search Console, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.
  • Experience with CMS platforms (e.g., WordPress).
  • Strong copywriting, research, and editing skills.
  • Highly organized, deadline-driven, and self-managed.
  • Bachelor's degree in Marketing, Communications, or related field preferred.

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